Monday, June 23, 2008

Aamir, AB Lets blog and bitch SRK

There has been a recent surge in blogging among the Bollywood fraternity. It all started with Aamir Khan's blog. Later Amitabh Bachchan also followed suit. Surprisingly they have chosen to crucify SRK. It makes me wonder at times why would they do so....
Is the Superstar of Bollywood or the most admired actor of Bollywood feeling threatened by the Baadshah of the big screen.
I really find their comments on SRK totally uncalled for.
Well to answer Big B. Yes, we all agree that the first season of KBC was a runaway success. And Paanchvi Paas could not rake up the TRP it hoped for. But before coming with such an amateurish conclusion I hope someone who has spent all his life in media must have some considered basic points.

According to me, the primary reason behind the success of first season of KBC was
  • Who wants to be a Millionaire is a runaway success worldwide, and when it debuted in India it was first of a sorts in many ways. People were getting to see the stature of Big B first time on small screen and instead of waiting for a Friday release they could switch on the channel every night to catch a glimpse of him.
  • The prize money it brought was unheard of. When KBC debuted in 2000 no one had ever expected a prize money of 1 crore. Although only a couple of contestants managed to win the prized sum of 1 cr, there were plenty (almost every other episode) who won 3 lacs and more. A prize money of more than 3 lacs is still a big amount on Indian Television. Even after biking for 15 episodes the MTV Roadies winner won a prize money of Rs. 2.3 lacs.
  • Although a quiz show it transformed quizzing into entertainment and allowed everyone in the family to participate. There were no time limit and you always had 4 options. Thus every one from 6 to 6o could make a guess.
By AB's own admission and statistics 1st season of KBC managed a peak TRP of 26.55 compared to a peak TRP of 19.75 for the second season. The 3rd season of KBC featuring Shahrukh managed a peak TRP of 12.33. It clearly shows people were losing interst in the format. I still consider the 3rd season of KBC more entertaining where Shahrukh would connect with the audience like a friend. He would joke with them, sing song, dance, make fun of himself, do dialogues, everything on request of contestants, unlike AB. Any other actor who have tried to fit into the shoes of AB but SRK successfully managed to carve a niche for himself on KBC. He had his own style...... and people loved it!!!

Then, some game format do not work in Indian culture at all. Remember the fate of Kamzor Kadi Kaun based on the still very popular show on BBC "The Weakest Link". It simply did not work in India. It happened similarly with Paanchvi Paas. An Indian find it extremely shameful to look at the camera and say he is not smarter than the fifth grade. We like to glorify ourselves and our heroes.. Thus to me its a failure of concept rather than failure of Neena Gupta on Kamzor Kadi or SRK on Paanchvi Paas.

Finally, how can anyone forget Paanchvi Paas debuted on small screen when the new poster boy of cricket, the ever successful Indian Premier League was running on Television Screens. Its a cricket crazy nation Mr. AB.

Thus, I guess it would have been great for you to do some homework before coming up with blog.


After reading this blog of Aamir, I have been a even greater fan of SRK.
SRK laughs off dog-blog reference.
I always tell people there is a very thin line between having fun and making fun(Mazaak Karna and Mazaak Udana). Aamir, I hope you still need to learn this lesson.


On a signing note I would like to say when Aamir and Amitabh were busy blogging and bitching SRK he was making moolan with the Kolkata Knight Riders. Although Shahrukh's team may not have done very good in IPL but his team was the most successful one and the only team to make money of IPL. Thanks to the genius of SRK.
And also Shahrukh features all this month on CNN on Revealed. "It's a TV and Web program that gets under the skin of the world's brilliant thinkers, creative champions and inspirational leaders. Revealed offers a glimpse of the private people behind their public profiles in the run up to important moments in their lives." This itself is a testimony of the success and popularity of King Khan.
Watch The Biggest Bollywood Star and more on CNN.